Honor Legacy

Senior living marketing comprised a significant part of my design focus, which started in the mid-90s when Sunrise Senior Living ramped up its development initiative. I was an independent consultant for Sunrise communities countrywide for twelve years. I was largely responsible for executing a comprehensive design and marketing effort for 217 communities at one time. When Sunrise brought its marketing internally, I made my services available to other senior living residences and developers. Design, marketing and consulting projects include:

  • Brand development, correction and preservation
  • Systematic process of design and marketing for pre-open development communities, from groundbreaking through grand opening and beyond
  • Comprehensive design and marketing for Assisted Living, Independent Living, Skilled Nursing, Memory Care, CCRCs
  • Collaboration with architects for floor plans, renderings and signage
  • Provision of large- and small-scale signage and tour markers
  • Direct mail campaign design, production and distribution
  • Template advertising systems and ongoing maintenance
  • Copywriting
  • Development and implementation of email marketing and blogging
  • Partnering with specialty resources including but not limited to a sales/marketing consultant, media buyer, SEO expert, photographer, printer
  • Branding assessment of printed material and brand intangibles such as company culture, communication style, goals
  • DiSC® for Teambuilding for new teams, teams in distress or as part of a proactive teambuilding regimen
  • Communication coaching for sales teams and leadership

 

Call 609-890-6645 to talk in detail about your senior living marketing needs, or contact me by email.

Lisa has been a tremendous asset to me. She understands marketing and branding and is able to confidently offer advice to improve. I have learned from her expertise. She has great passion for what she does, and it shows. Lisa is one of the most genuine, trustworthy and dedicated professionals I know. She has helped me out multiple times in a pinch and always has insightful guidance. She is a pleasure to deal with on all levels.

Jennifer Scalise

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