A Gratifying Niche
Somtimes, you choose a path, and other times, a path chooses you.
In the mid-1990s, the senior living industry was undergoing significant evolution. I’d been designing materials for a nearby Sunrise Senior Living community, and my marketing contact routinely shared my work with the parent company’s VP of Sales & Marketing. One morning, this VP called to appoint me as the lead designer in charge of the entire company’s design, advertising and marketing endeavors. I held this role as an independent consultant for twelve years. I was largely responsible for executing a comprehensive portfolio of creative materials for 217 communities. When Sunrise brought its marketing in-house, I made my services available to other senior living residences and developers. It’s important to note that, although I was never contractually obligated, I would not work for any organization that shared a marketplace with an established client.
Design, marketing and consulting projects include:
- Brand development, correction and preservation
- Brand steward systems for internal organizational use
- Systematic process of design and marketing for pre-open development communities—from groundbreaking through grand opening and beyond
- Comprehensive design and marketing for Assisted Living, Independent Living, Skilled Nursing, Memory Care, CCRCs
- Collaboration with architects for floor plans, renderings and signage
- Provision of large- and small-scale signage and tour markers
- Direct mail campaign design, production and distribution
- Template advertising systems and ongoing maintenance
- Copywriting
- Development and implementation of email marketing and blogging
- Partnering with specialty resources, including but not limited to sales consultants, media buyers, SEO experts, photographers and printers
- Branding assessment of printed material and brand intangibles, such as company culture, communication style and goals
- Communication coaching for sales and leadership teams
Please contact me by email to discuss individual projects or explore an ongoing consultative role.
Lisa has been a tremendous asset to me. She understands marketing and branding and is able to confidently offer advice to improve. I have learned from her expertise. She has great passion for what she does, and it shows. Lisa is one of the most genuine, trustworthy and dedicated professionals I know. She has helped me out multiple times in a pinch and always has insightful guidance. She is a pleasure to deal with on all levels.